Luca Hoppe

I'm 24, from Hamburg Germany. I spent the first seventeen years of my life on a football pitch. Playing professionally at FC St. Pauli. That period taught me everything I still rely on: discipline, teamwork, how to win, how to lose, and the fact that the journey matters more than the scoreboard.

Since then I've been building. A food startup that failed and taught me hard lessons. Software for VCs and family offices. A deepening obsession with AI, robotics, and what becomes possible when technology compounds faster than anyone expects. I'm a techno-optimist who believes the future is ours to build and that the best work happens with great people, great health, and a great mission.

Thesis

Make peak physical and mental health the default state of every human being in the next decade.

Timeline

2001 Born.
2005 Started playing football. Began at age 4. Played professionally through youth at FC St. Pauli. Learned discipline, greatness, and how to love the process.
2018 Left football. Walked away from professional football after a knee injury and began the German Abitur.
2021 Founded SnackThat. An e-commerce porridge brand. Healthy breakfast for high performers. Built it while finishing school.
2022 Raised & shipped. Closed an angel round after a successful crowdfunding on Startnext. The startup failed — founder issues, branding problems, tough economics. Learned more from the failure than from anything before it.
2023 Pivoted to software. Built custom tools for Accelerator Programs and family offices. Went deep on AI, agentic systems, and robotics.
now The next step. Right now I figure out my next step in my journey building the future and contributing to society in a meaningful way.

Hardest Things I've Done

2009 Professional football since age 10. Four training sessions a week, matches every weekend, for thirteen years. Had to learn sacrifice early — friendships, free time, the things other kids took for granted. Not every session was great. Not every match was great. But the discipline was non-negotiable: strict schedules, direct feedback, constant measurement.
2021 Raised capital and built SnackThat while writing my Abitur. Ran a successful crowdfunding on Startnext, closed an investor round, and built an e-commerce company. Went straight from school into entrepreneurship. No gap year. No safety net.
2023 Shutting down SnackThat. Having the hard conversations with investors, cofounders, and customers. Putting the decision forward and actually doing it. Knowing when to end something is harder than starting it — and better than running with it forever.
2023 One week in a Shaolin monastery. Lived with monks. Three training sessions a day, two hours each. Strict schedule of meditation, eating, working around the monastery. No phone, no distractions, no comfort. A very special experience.

Writing

Project Backlog

done Founded & built SnackThat. E-commerce porridge brand for high performers. Raised a small angel round, ran a successful crowdfunding on Startnext. Failed due to founder issues and market dynamics. The best education I've had.
done Software & web products for clients. Built custom software products and websites for multiple clients alongside a team of developers. Led business development and sales. Clients included VC accelerators and family offices.
done Workshop series for Fresenius Universität accelerator. Ran a small workshop series for the startup accelerator program at Hochschule Fresenius Hamburg. Entrepreneurship, mindset, and building.
active Tracking the singularity. Deep research into how abundance actually gets built — AI, robotics, biotech, energy. Developing a thesis on the technologies and business models that will drive the next leap in human quality of life.
active Personal growth agent. Building an AI agent for tracking personal progress, reflecting on standards, measuring action velocity, and pushing through fear. Solving the stagnation problem for myself first — then for everyone.
active Hyrox — men's pro segment. Training hard for Hyrox for the past three years. The sport originated in Hamburg and is growing worldwide. Competing in the pro segment, holding strict standards across training, nutrition, supplementation, and sleep. The physical proof of concept for the health thesis.

Where I Think the Most Value Can Be Created for Society

The areas i think are most interesting for the world of abundance.

health Individualized health at scale. Personalized nutrition, sleep optimization, exercise, longevity interventions, mental performance — all delivered through AI and consumer biotech. The gap between what science knows and what people actually do is enormous. Close that gap and you change billions of lives. Home diagnostics, printed supplements, stem cells, peptides, devices that replace specialist visits. Peak health shouldn't require wealth or willpower — it should be the default.
bits → atoms The new industrial revolution. Digital design → automated manufacturing → individualized physical goods at near-zero marginal cost. Zellerfeld does this for shoes. Zurutech does it for houses. Isomorphic Labs does it for drugs. Now extrapolate: furniture, clothing, food, medicine, housing — everything. The cost of any physical good collapses to raw materials plus energy. The human bottleneck disappears. This is the biggest economic transformation since electrification.
education Education for the abundance age. The current system trains people for jobs that are disappearing. What matters now: agency, curiosity, clear thinking, taste, and the ability to direct intelligence. Build schools around proof of work, not proof of attendance. Teach kids to build, not to memorize. This is the highest-leverage investment in the future — get education right and everything else follows faster.
progress Industrialize discovery itself. Shrink the time from scientific insight to deployed technology. Use compute, intelligence, and capital to aim at problems the way we aim missiles — with precision and overwhelming force. Small teams, clear goals, maximum leverage. Turn the research-to-reality pipeline from decades into months.

Ingredients to Live a Good Life

Growth × Giving × Thankfulness × Forgiveness

We are here to expand — to unlock new knowledge, new possibilities, and new living standards. That is what intelligence exists to do. Curiosity is built into us. There is always a way to grow. This is the way.

Be useful. Contribute more than you consume. Use your skills and curiosity to make the pie bigger — figure out how to do more with less, for more people.

10-Year Goals

Written down for accountability. Not predictions — commitments.

health Make peak human health the default state. Individualized healthcare at scale — nutrition, sleep, exercise, longevity, mental performance. Eliminate the friction between knowing what's good for you and actually doing it. Consumer biotech that reaches everyone.
atoms Build out the bits-into-atoms layer. The new industrial revolution: individualized physical goods for every person on the planet, produced fast and at near-zero marginal cost. Housing, goods, medicine — everything that's currently expensive because of human bottlenecks.
education Build the education infrastructure for the abundance age. A new school and learning system where kids learn agency, curiosity, clear thinking, and real-world skills — the education I want for my own children.
family Build a great family. A wife I deeply love. Six to eight children. A home that's a sanctuary. Living between Texas, South Africa, and Germany. Traveling the world together. The Hoppe legacy — rich in children, skills, love, experiences, and resources.
body Hold a biological age of 24–25. Shredded, high energy, sharp mind, perfect markers. Hyrox pro, marathons, Iron Man. Train every day. Be the proof of concept for the health thesis.
life Live the Otium lifestyle. Highly active, growth-oriented, curiosity-led. Work with the best people. Travel with family. Train intensely. Read. Host dinners. Make economic output a byproduct of a life well-lived — not the other way around.

Connect

I'm looking for great builders and techno-optimists who want to create a better tomorrow. People who are deeply curious about life, who think positively, and who want to explore it like it's their domain. If that sounds like you, reach out.